{"title":"Hatut","description":"\u003cp\u003eKäsinhuovutetut saunahatut suomenlampaan villasta.\u003c\/p\u003e","products":[{"product_id":"juuri","title":"Root – Handfelted Sauna Hat","description":"\u003cp\u003eNatural white wool carries a quiet light.\u003cbr\u003eThe surface reveals the sheep's own shade, soft variations, and subtle life.\u003c\/p\u003e\n\u003cp\u003eThe felted pattern, made with brown wool, runs along the hat's surface like a thread of life.\u003cbr\u003eIt could be wild vine, a hawthorn branch, or a deeply rising root.\u003cbr\u003eSomething that seeks light and grows.\u003c\/p\u003e\n\u003cp\u003eThe felting was done by hand, using warm water and Marseille soap.\u003cbr\u003eCalm movements have bound the fibers together.\u003cbr\u003eWithout a pattern. Without haste. Listening to the wool.\u003c\/p\u003e\n\u003cp\u003eThe shape is softly curved, almost bell-like.\u003cbr\u003eThe brim moves freely, gently undulating.\u003cbr\u003eThe surface is natural and warm to the touch.\u003c\/p\u003e\n\u003cp\u003eThis hat is unique.\u003cbr\u003eThe pattern is never exactly repeated.\u003cbr\u003eThe direction of growth is always slightly different.\u003c\/p\u003e\n\u003cp\u003eIt is suitable for the sauna and ice swimming.\u003cbr\u003eFor the steam of a hot tub and a winter forest.\u003cbr\u003eCalm and serene, yet with a hopeful power within.\u003c\/p\u003e\n\u003cp\u003eCircumference approximately 65cm.\u003cbr\u003eHeight approximately 23cm.\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% organic raw \u003cspan\u003eFinnish Landrace sheep wool\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eColor:\u003c\/strong\u003e Natural white, with a lively, branch- or root-like pattern felted with brown wool\u003cbr\u003e\u003cstrong\u003eManufacture:\u003c\/strong\u003e Hand-felted with Marseille soap in Salo, Southwest Finland\u003cbr\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Air out after use. If necessary, light hand cleaning. No machine wash.\u003cbr\u003e\u003cstrong\u003eFeature:\u003c\/strong\u003e Wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003cbr\u003e\u003cstrong\u003e\u003cspan\u003eLifecycle\u003c\/span\u003e:\u003c\/strong\u003e Completely natural and biodegradable material – the hat can eventually be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56621881983353,"sku":"WW-Metsän Merkit","price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1013.55.46.jpg?v=1778410638"},{"product_id":"talven-kukka","title":"Deep Forest – Handfelted Sauna Hat","description":"\u003cp\u003eThe dark brown wool carries the shades of the forest. It includes subtle grey, like the frost mist on a rough trunk on a frosty morning. \u003cbr\u003e\u003cbr\u003eThe shade has not been smoothed out. \u003cbr\u003eThe wool has been allowed to remain as the sheep grew it – lively, slightly varied, authentic. \u003cbr\u003e\u003cbr\u003eThe felting was done by hand, with warm water and Marseille soap. \u003cbr\u003eCalm movement has bound the fibers together. Without a pattern, without haste. \u003cbr\u003e\u003cbr\u003eThe back of the hat extends long, protecting the neck. The front is shaped and more open, framing the face. \u003cbr\u003eThe surface is rustic and warm, naturally vibrant. \u003cbr\u003e\u003cbr\u003eA small light flower rests on the front. It is like a quiet keepsake – a small sign of light in a dark shade. \u003cbr\u003e\u003cbr\u003eThis hat is unique. \u003cbr\u003eIts shape and shade will not be replicated. It goes to the sauna and ice hole. \u003cbr\u003e\u003cbr\u003eTo the steam of the hot tub, the frost of a winter day, and the forest path. \u003cbr\u003eRustic, dark-toned, and steady. \u003cbr\u003e\u003cbr\u003eCircumference approximately 53cm. \u003cbr\u003eHeight from the front approximately 12cm and from the back approximately 27cm. \u003cbr\u003e\u003cbr\u003e⸻ \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw wool from Finnish sheep\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eColor\u003c\/strong\u003e: Dark brown, with subtle grey natural nuances and a small light flower detail\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eManufacture\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. If necessary, light hand cleaning. No machine washing.\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: Wool naturally contains a small amount of lanolin, which helps repel moisture and keeps the felt soft.\u0026nbsp;\u003cbr\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Completely natural and biodegradable material – eventually the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56621915079033,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.33.04.jpg?v=1778412825"},{"product_id":"paivankehra","title":"Daisy – Handfelted Sauna Hat","description":"\u003cp\u003eThe natural white wool is soft and vibrant. The shade reveals the sheep's own story – subtle variations, natural warmth.\u003c\/p\u003e\n\u003cp\u003eA sun felted from brown wool settles on the hat's surface.\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003eThe circle and rays, slightly playful, feel hand-drawn. Like a sun in the middle of a winter forest.\u003c\/p\u003e\n\u003cp\u003eThe felting is done by hand, with warm water and Marseille soap. Calm movements have bound the fibres together. Without patterns.\u0026nbsp;Without haste.\u003c\/p\u003e\n\u003cp\u003eThe shape is roomy and gently draped. It also provides plenty of space for long hair. The brim curves softly and feels light.\u003c\/p\u003e\n\u003cp\u003eThis hat is unique. The sun never settles in exactly the same way.\u003c\/p\u003e\n\u003cp\u003eIt goes to the sauna and ice hole. To the warmth of the hot tub, the frost of a winter day, and forest excursions. Warm and light-bearing.\u003c\/p\u003e\n\u003cp\u003eCircumference approximately 66cm.\u003c\/p\u003e\n\u003cp\u003eHeight approximately 22cm.\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw wool from Finnish sheep\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor\u003c\/strong\u003e: Natural white with a sun motif felted in brown wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacture\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. If necessary, light hand cleaning. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: Wool naturally contains a small amount of lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: A completely natural and biodegradable material – eventually the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56662928654713,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.28.49.jpg?v=1778412563"},{"product_id":"pohjantahti","title":"North Star – Handfelted Sauna Hat","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe dark brown wool is deep and vibrant. Subtly lighter, longer fibres run through the shade – like a memory of a meadow or a forest edge where the sheep has wandered. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe surface has not been smoothed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe wool is allowed to show its character, the small variations and natural roughness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand, with warm water and Marseille soap. Calm movement has bound the fibres together. The shape has formed by listening to the wool, not by hurrying. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brim of the hat is softly folded. It forms small, textured arches at the front – like eyebrows that give a face its character. The surface is strong and honest. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA large light brown star marking adorns the crown. It sits clearly and calmly against the dark base. Like a mark that shows its own direction. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hat is unique. The shade, the fibre, and the star are never exactly the same. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt goes to the sauna and ice hole. To the warmth of the hot tub, a winter forest, and frosty air. With the quiet certainty of a champion. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCircumference approximately 63cm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHeight approximately 21cm. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown with naturally lighter longer fibres and a light brown star marking \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56662936420729,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-3018.12.00.jpg?v=1774883582"},{"product_id":"karhunjalki","title":"Karhunjälki (Bear Track) ","description":"\u003cp\u003eThe natural white wool is soft and calm. The shade lives subtly, as if a winter forest were breathing through it.\u003c\/p\u003e\n\u003cp\u003eA bear paw has been felted onto the surface in brown wool. A clear track, warm and earthy. A mark of a traveller who has been here before us.\u003c\/p\u003e\n\u003cp\u003eThe felting was done by hand, with warm water and Marseille soap. Calm movement has bound the fibres together. The work has been done by listening to the wool, without patterns.\u003c\/p\u003e\n\u003cp\u003eThe front is softly folded up. The back remains more open. The edges have been cut freely, respecting the natural form.\u003c\/p\u003e\n\u003cp\u003eThis hat is unique. Every paw settles in a slightly different way. It goes to the sauna and ice hole. To the warmth of the hot tub, a winter forest, and the hiking trail. Safe, like a bear's embrace.\u003c\/p\u003e\n\u003cp\u003eCircumference approximately 71cm.\u003c\/p\u003e\n\u003cp\u003eHeight from the front approximately 17cm and from the back approximately 20cm.\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white with a bear paw motif felted in brown wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56662941106553,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.12.11.jpg?v=1778411575"},{"product_id":"huurre","title":"Huurre (Frost) ","description":"\u003cp\u003eThis felt hat has been born from natural white organic raw wool of the Finnish Landrace sheep. The surface shade is soft and vibrant – warm brown tones run through the white, and a brown marking sits on the brow, like frost on a quiet morning. The wool has not been dyed or industrially smoothed. It is allowed to keep its own shades and markings, exactly as they were out on the pasture.\u003c\/p\u003e\n\u003cp\u003eThe felting was done by hand with Marseille soap, warm water, and calm movement. The work has progressed by listening to the wool, without patterns or haste.\u003c\/p\u003e\n\u003cp\u003eThe shape has been allowed to settle gradually, at its own pace. The neck-protecting design offers gentle shelter and warmth. The felt drapes softly and shields against the wind as well. Every hat is unique and cannot be made the same way twice.\u003c\/p\u003e\n\u003cp\u003eHuurre is suited for the sauna, the ice hole, and the warmth of a hot tub. It accompanies you on winter day excursions and quiet frosty mornings. The felt breathes and adapts to its use. The wool also retains a small amount of its own lanolin, which naturally helps repel moisture and keeps the surface soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 52 cm, back height 22 cm, front height 14 cm\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white with natural brown tones and a brown marking on the brow\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56672713245049,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-04-1419.39.40.jpg?v=1776184861"},{"product_id":"hiutale","title":"Snowflake – Handfelted Sauna Hat","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis felt hat is crafted from natural white organic raw Finnish Landrace wool. The surface has a pale, vibrant, subtly marbled tone. Soft brown and grey hues run through the white, like shades resting beneath the snow. The wool is neither dyed nor industrially treated. It retains its own markings and natural character. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has progressed by listening to the wool, without patterns or haste. The thin and light structure makes the surface almost translucent in light – like the moment before a snowflake touches the ground. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brown snowflake pattern placed on the side gives the hat its name. No two snowflakes are exactly alike. Each hat is born in its own moment, as its own individual. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHiutale is suited for the sauna, the ice hole, and the warmth of a hot tub. It accompanies you on winter excursions and in quiet forests. The felt breathes and adapts to its use. The wool also retains a small amount of its own lanolin, which naturally helps repel moisture and keeps the surface soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 60 cm, front height 17 cm, back height 29 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white, subtly marbled with brown and grey tones, brown snowflake pattern on the side \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709096276345,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-3018.07.14.jpg?v=1774883326"},{"product_id":"sopu","title":"Harmony – Handfelted Sauna Hat","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003e\u0026nbsp;This hat is born from the meeting of many shades. Black, brown, and grey run side by side, merging and emerging in turn. The surface is vibrant and multifaceted – like a winter forest where each trunk tells its own story. The wool is allowed to be seen as it is, in the natural colours of different sheep. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movement. The work progressed unhurriedly, listening to the wool. The thick structure makes the hat safe and warm. It feels protective yet still breathes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe turned brim gives the hat structure and brings the shades together. Each colour area is a joint decision of chance and craftsmanship. The final result cannot be fully anticipated – which is why each hat is unique. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSopu (Harmony) accompanies you on winter days, forest excursions, in the sauna, and when ice swimming. It is a warm companion for cold weather. This hat embodies the colours of many sheep and a quiet respect for them. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 56 cm, height 20 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural blend of black, brown, and grey, lively and multifaceted surface \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland Feature: The wool naturally contains a small amount of lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709198938489,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.35.16.jpg?v=1778412955"},{"product_id":"polku","title":"Polku (Path) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis hat is deep brown, warm, and grounding. Layers of different browns and grey marks run through the surface, like a forest path where earth, roots, and shadows intermingle. The wool has been left natural and rough. It is allowed to show the marks of its life. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has progressed by listening to the wool, without haste. The shape curves softly and descends protectively around the ears, like a silent shield from the wind. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA light, branch-like pattern runs along the side. It is not precise or symmetrical, but follows its own path. This detail makes the hat unique. No two will ever be the same. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePolku is suited for the sauna, the ice hole, and the warmth of a hot tub. It accompanies you on winter days and forest trails. The hat has strength, ruggedness, and peace – for those who walk their own path. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 53 cm, front height 13 cm, back height 23 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep brown natural shade with grey and light nuances, lively and rough surface \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709242814841,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Polku5.jpg?v=1774884850"},{"product_id":"nasu","title":"Nasu ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis hat is a warm brown, lively and natural. The shades on the surface reveal nuances created by different sheep's wools – lighter curls and darker spots that give the surface a softly rugged texture. The wool is allowed to be itself, untreated and authentic. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has progressed unhurriedly, listening to the wool. The shape curves softly and sits protectively, feeling gentle yet structured. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front of the hat is adorned with a light bulldog expression. It is simple and recognizable – humorous, yet calm. The iconic and beloved breed receives its own warm interpretation in this hat. This detail makes each piece unique. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNasu is suited for the sauna, the ice hole, and the warmth of a hot tub. It accompanies you on winter days and forest excursions. The hat possesses gentle and quiet strength – for those who appreciate humour and warmth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 63 cm, height 22 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm natural brown shade with light and dark nuances, lively and curly surface \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u0026nbsp;\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709279580537,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Nasu5.jpg?v=1774884950"},{"product_id":"kaarto","title":"Kaarto ","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKäännös on hyvä. Teen koko tekstin suoraan korjauksilla:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThis hat is a deep, lively brown. The surface shades reveal the natural variegation of the sheep's wool – warm browns, lighter fibres, and small curls that make the surface rugged and authentic. The wool is left untamed, following its own rhythm.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work progressed by listening to the wool, without patterns or haste. The shape curves softly, and the brim gently turns outwards, protecting and framing.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eA light bird figure is felted onto the hat's surface, encircled by a curved line. It brings to mind large, intelligent, and long-lived birds – those that live in strong communities and move through the air with their own certainty. The detail is clear but serene. It gives the hat direction.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eKaarto is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions. It feels like a natural part of the landscape. Each hat is unique, and no two will ever be exactly alike.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 59 cm, height 20 cm\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Deep natural brown with lighter and darker nuances, and a lively, curly surface\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709497520505,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.09.52.jpg?v=1778411431"},{"product_id":"aarni","title":"Aarni","description":"\u003cp\u003eThe hat is deep and dark in colour — like wet bark or autumn forest soil. The base colour breathes: two, even three different shades of brown, with lighter curls rising naturally from the surface. The wool has not been smoothed or tamed. It is allowed to be itself. \u003cbr\u003e\u003cbr\u003eAarni has been hand-felted with Marseille soap, warm water, and without haste. The work has followed the material's own terms — no moulds, no patterns. The result is a structured, protective hat with a softly curved brim. Forest-spirited, steady, one of a kind. \u003cbr\u003e\u003cbr\u003eA pale antler motif has been felted into the surface of the hat. It stands out clearly against the brown, almost like a mark. The antlers speak quietly. They are a reminder of the old laws of the forest and the respect that nature deserves. The shape of the hat carries the same message. \u003cbr\u003e\u003cbr\u003eAarni is made for movement: the sauna, the ice hole, the edge of a hot tub, and a winter forest path. It sits exactly where it belongs. This hat is made once. There will never be another one quite like it. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 61 cm, height 22 cm \u003cbr\u003e\u003cbr\u003e⸻ \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic Finnish Landrace wool \u003cbr\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: A living spectrum of browns, with lighter curls and natural variation \u003cbr\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003cbr\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains lanolin, which repels moisture and keeps the felt soft \u003cbr\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003cbr\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable. When the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709506367865,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-04-1419.37.01.jpg?v=1777203141"},{"product_id":"apila","title":"Apila (Clover) ","description":"\u003cp\u003eThis hat holds two shades of brown and a hint of grey. The surface is lively and curly, lighter in places, deeper in others. The wool is allowed to be seen as it is – natural and slightly rugged.\u003c\/p\u003e\n\u003cp\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has progressed by listening to the wool, without haste. The shape rises tall and protective, and the thick structure feels warm and steady.\u003c\/p\u003e\n\u003cp\u003eLight clover flowers have been felted onto the surface of the hat. They rise from the brown base, soft and clear. Clover is one of the most important forage plants – nourishment for livestock and people alike. It carries with it a sense of resilience and vitality.\u003c\/p\u003e\n\u003cp\u003eThe tall shape also provides room for more generous amounts of hair worn up. The hat is suited for the sauna, the ice hole, and the warmth of a hot tub, as well as winter forest excursions. Every piece is its own individual, and no two will ever be exactly alike.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 56 cm, height 29 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: A lively blend of two shades of brown and a hint of grey, with light clover motifs\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56709521801593,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-04-1419.31.47.jpg?v=1776184404"},{"product_id":"nietos","title":"Nietos (Drift) ","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKäännös on hyvä. Teen koko tekstin suoraan korjauksilla:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThe base shade of this hat is a light brown with a subtle hint of grey. The surface is thick and warm, with curly wool emerging here and there. The shade is not uniform but naturally varied – like a winter forest between light and shadow.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The wool was allowed to settle in its own way, without patterns or haste. The final result cannot be fully predicted, and that is why each hat is unique.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThe turned-up, uncut brim gives the hat versatility. You can decide which part faces forward. The lively surface of the brim and small natural bumps create a soft and personal look.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eSnowflakes and small flecks have been felted onto the surface. They stand out from the brown base as light and serene, like a moment of quiet snowfall. The hat is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 59 cm, height 22 cm\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light brown shade with grey markings and natural curl\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56733045948793,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.40.30.jpg?v=1778413818"},{"product_id":"kallio","title":"Kallio (Rock) ","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKäännös on hyvä. Teen koko tekstin suoraan korjauksilla:\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThis hat is a dark brown shade with a subtle hint of grey. The surface is deep and vibrant; the wool is tightly set yet retains its natural ruggedness. The shade resembles a rock face in a winter forest.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work proceeded without patterns or haste. The wool shaped itself in its own way, and the final outcome could not be fully anticipated.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eThe hat is large and deep. One can seek refuge beneath it – hair, ears, and thoughts. The shape slopes down in the front and rises slightly higher at the back, offering protection and structure.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eLight markings, like rock carvings, have been felted onto the surface. They carry a silent message from times past – symbols, secrets, stories. Each hat is unique, and no two will ever be exactly alike.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003eKallio is suited for the sauna, the ice hole, and the warmth of a hot tub. It accompanies you on winter forest excursions and feels like a natural part of the landscape.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 72 cm, height at front 22 cm, height at back 26 cm\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e⸻\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u0026nbsp;\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shade with subtle grey and natural vibrancy\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56733068165497,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.38.09.jpg?v=1778413144"},{"product_id":"parvi","title":"Parvi (Flock) ","description":"\u003cp\u003eKäännös on hyvä. Teen koko tekstin suoraan korjauksilla:\u003c\/p\u003e\n\u003cp\u003eThe shade of this hat is dark brown, subtly infused with lighter brown and grey. The surface is deep and slightly curly, naturally vibrant. The wool is not uniform but shows the sheep's own markings.\u003c\/p\u003e\n\u003cp\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work was allowed to take shape by listening to the wool. The final result cannot be fully predicted, which is why each hat is unique.\u003c\/p\u003e\n\u003cp\u003eThe shape resembles a soft bowler hat. The brim is slightly raised at the front, while at the back it remains uncut and free. The line is playful yet serene, protective and comfortable.\u003c\/p\u003e\n\u003cp\u003eLight birds have been felted onto the surface. They move like a small flock over a winter sky. The hat embodies the idea of movement and freedom – and at the same time, the warmth that remains sheltered beneath the hat.\u003c\/p\u003e\n\u003cp\u003eParvi is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions. It is thick and pleasant to wear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 62 cm, height 19 cm\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shade with lighter brown and grey nuances\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56733100179833,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-3018.00.58.jpg?v=1774882961"},{"product_id":"tassu","title":"Tassu (Paw) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe base shade of this hat is dark brown, alive with hints of grey and deeper brown. The surface is naturally vibrant and slightly curly. The wool is allowed to show its own character – the sheep's own mark is visible within it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has progressed by listening to the wool, without haste or patterns. The final result cannot be fully predicted, and that is why every hat is one of a kind. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape is softly protective. The brim curves gently and frames the face naturally. The thickness brings warmth and shelter. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmall light paw prints have been felted onto the surface. They are a reminder of those who have walked alongside us. Many of us carry our own paw prints in our hearts – quiet memories that still bring warmth. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTassu is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions. It is a hat to take shelter beneath for a moment. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 64 cm, height 22 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shade with hints of grey and deeper brown \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56733129933177,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1013.51.49.jpg?v=1778410432"},{"product_id":"rihmasto","title":"Rihmasto (Mycelium) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe shade of this hat is dark brown, alive with a touch of lighter brown as natural variation. The surface is vibrant and slightly curly. The wool is allowed to be itself – rugged, warm, and deep. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has been allowed to move at its own pace, without haste. The final result cannot be fully predicted, and that is why every hat is unique. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape is soft and protective. The uncut brim remains free and lively, like moss growing at the edge of a forest. It gives the hat its own recognisable character. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA light mushroom motif has been felted onto the surface. It is a reminder of mycelium – the invisible network running beneath the ground that connects all living things. Fungi are needed everywhere – they belong to every environment, just as warmth and shelter belong to this hat. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRihmasto is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions. It is a hat that carries the spirit of the forest with it. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 63 cm, height 21 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shade with a natural touch of lighter brown \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56733162045817,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.20.50_03e72d27-cbf1-4665-8d8e-283adcb0955b.jpg?v=1778413038"},{"product_id":"vahti","title":"Vahti (Guardian) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe shade of this hat is dark brown, alive with a touch of grey and lighter brown. The surface is naturally varied and slightly curly. The wool is not uniform – it breathes and shows its origins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has been allowed to take shape without haste, by listening to the wool. The final result cannot be fully predicted, and that is why every hat is its own individual. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape is tall and expressive. The rising form brings to mind ears or attentive silhouettes at the edge of a forest. The brim remains free and lively. The hat has humour, but also dignity. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVahti is fun and slightly majestic. \u003c\/span\u003e\u003cspan\u003eIt catches the eye, yet carries itself with calm. It is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions. The lighter structure makes it pleasant to wear. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 67 cm, inner depth 22 cm, total height 35 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shade with natural hints of grey and lighter brown \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56733171122553,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.18.41_f58b6a9d-9f02-4e19-9390-98ba2f5a8efd.jpg?v=1778413980"},{"product_id":"kolo","title":"Kolo (Hollow) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe shade of this hat is dark brown, with soft hints of grey and lighter brown running through it. The surface is vibrant and slightly rough, like tree bark in winter. The wool tells its own story and has not been smoothed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The work has been allowed to progress without haste, by listening to the wool. Every shape forms in its own way, and the final result cannot be fully predicted. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape is tall and protective. The hat settles around you like a warm hollow to retreat into. The long, soft crown and lively brim give it its own distinctive character. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKolo is made to warm. It is suited for the sauna and the ice hole, the warmth of a hot tub, and winter forest excursions. It is a hat that feels safe and quiet. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 60 cm, height 33 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shade with natural hints of grey and lighter brown \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56867340157305,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.02.22.jpg?v=1778410977"},{"product_id":"kehra","title":"Kehrä (Purr) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe shade of this hat is a warm, light brown, with the curly wool of the Finnish Landrace sheep showing through as vibrant and authentic. Small grey marks and lighter tones run through the surface, making the whole feel soft and natural. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The wool was allowed to settle into its own shape without haste. Every step has formed by listening, not by forcing. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLight cat figures have been felted onto the surface of the hat. They remain part of the surface without defining it too strongly. The hat can be worn any way you like – the expression shifts gently with the angle. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape is low and protective, with a softly curving brim. Kehrä has a calm warmth and a touch of playfulness. It quietly reminds you of itself – of movement, of rest, and of the softness that lives in all of us. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKehrä is suited for the sauna, the ice hole, and the warmth of a hot tub, as well as the quiet moments of winter days and forest excursions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 62 cm, height 21 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light warm brown shade with natural grey and lighter tones and light details \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56867367911801,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.31.15.jpg?v=1778412709"},{"product_id":"kulkija","title":"Kulkija (Wanderer) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe shade of this hat sits between grey and brown – calm and earthy. The surface is vibrant, with the wool's own movement and natural variation. Lighter areas emerge like marks left in the snow by a passing traveller. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felting was done by hand with Marseille soap, warm water, and gentle movements. The wool was allowed to take shape at its own pace, without haste. Every step has formed through touch and listening. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLight prints have been felted onto the surface of the hat, like a bird's footsteps in snow. They move lightly across the hat, leaving their own direction. The prints are not straight or perfect – they live as nature does. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape is protective and slightly taller at the back. A small crown and soft brim give the hat its own character. Kulkija is a hat that carries movement with it – as if someone had walked ahead of you. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKulkija is suited for the sauna, the ice hole, and the warmth of a hot tub, as well as winter day walks and forest excursions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMeasurements: Circumference 66 cm, height at front 24 cm, at back 26 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: A grey and brown surface with light natural markings \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56867389145465,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1014.06.08.jpg?v=1778411220"},{"product_id":"siipi","title":"Siipi (Wing) ","description":"\u003cp\u003eIn this hat, shades of grey and brown blend softly into one another. The surface is vibrant and natural, like a forest beneath moss – calm, yet full of quiet movement.\u003c\/p\u003e\n\u003cp\u003eThe wool was felted by hand with Marseille soap, warm water, and gentle movements. The shape has formed gradually, without haste, by listening to the wool. Every layer has settled into place in its own way.\u003c\/p\u003e\n\u003cp\u003eLight wings have been felted onto the surface of the hat. They are not perfect or symmetrical, but light and lively – like a moment just before take-off. They bring with them a sense of movement and direction.\u003c\/p\u003e\n\u003cp\u003eThe shape is protective and slightly taller at the back. The soft brim follows the face and makes the hat pleasant to wear. This hat carries with it the thought that you can always keep moving forward.\u003c\/p\u003e\n\u003cp\u003eSiipi is suited for the sauna, the ice hole, and the warmth of a hot tub, as well as the quiet moments of winter days and forest excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 68 cm, height at front 22 cm, at back 24 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: A grey and brown surface with light wing-like motifs\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924131590521,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-2915.16.26.jpg?v=1774787038"},{"product_id":"pilke","title":"Pilke (Twinkle) ","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe pale, almost translucent surface is reminiscent of frost snow where light pauses for a moment. The shade lives softly – small warm tones and the wool's own markings run through the natural white.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe felt has been born by hand, with Marseille soap and warm water. Calm movement has bound the fibres together, without haste. Every part has taken shape in its own way, by listening to the wool. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shape of the hat is soft and playful. The brim moves lightly and the top bends as if in a breeze. Two ears rise from the surface with their own expression – a small glimpse of humour in an otherwise calm whole. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis hat is not entirely serious. It is a reminder that everyday life is allowed to be light. Every piece is its own individual, and no two will ever be the same. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePilke accompanies you in the sauna, at the ice hole, and in the hot tub, as well as in the brightness of winter days and on forest excursions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Circumference 66 cm, height 19 cm \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e⸻ \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white, softly marbled surface with warm and slightly translucent tones \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/span\u003e\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924234121593,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-2915.39.31.jpg?v=1774788143"},{"product_id":"korva","title":"Korva (Ear) ","description":"\u003cp\u003eThe pale, almost creamy shade carries small traces of nature with it – soft fibres, subtle variations in tone, and the wool's own vibrant surface. It is reminiscent of dry grass, winter light, and a quiet forest.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, with Marseille soap and warm water. Calm movement has condensed the wool into shape, while leaving its liveliness intact. Every fibre has been allowed to settle into place without haste.\u003c\/p\u003e\n\u003cp\u003eThe hat is immediately recognised by its two ear-like forms. They rise gently upward, slightly differently from one another – as if they were listening to their surroundings. The shape is playful, yet at the same time natural.\u003c\/p\u003e\n\u003cp\u003eThis hat is unlike any other. Every detail, every shade and curve makes it one of a kind. It stands out, but does so quietly.\u003c\/p\u003e\n\u003cp\u003eKorva accompanies you in the sauna, at the ice hole, and in the hot tub, as well as on winter days and forest excursions. It brings a touch of humour and lightness to everyday life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 19 cm, circumference 60 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Pale natural white with warm beige tones and soft fibre-like nuances\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924278456697,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-2915.48.32.jpg?v=1774788706"},{"product_id":"hiipia","title":"Hiipiä (Creep) ","description":"\u003cp\u003eThe dark brown base shade carries the silence of the forest with it. Lighter fibres and small natural markings are visible on the surface, like paths traced along the ground that do not reveal themselves straight away.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, with Marseille soap and warm water. Calm movement has condensed the wool into shape, while leaving it alive and breathing. Every fibre has settled into its own place.\u003c\/p\u003e\n\u003cp\u003eAlong the side of the hat runs a light line that traces out a figure. It does not announce itself – it is only found when you stop to look. A cat in hiding, moving quietly and with precision.\u003c\/p\u003e\n\u003cp\u003eThe shape rises tall and descends softly. The crown curves to the side, like a movement caught mid-pause. This hat is never quite the same as another.\u003c\/p\u003e\n\u003cp\u003eHiipiä accompanies you in the sauna, at the ice hole, and in the hot tub, as well as on winter days and forest excursions. It suits those moments when silence says more than words.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 28 cm, circumference 57 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown with light and greyish natural fibre tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924355658105,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-2915.55.25.jpg?v=1774789094"},{"product_id":"lepo","title":"Lepo (Rest) ","description":"\u003cp\u003eThe pale, almost creamy base shade carries warmth with it. Natural variations in tone live on the surface of the wool – soft hints of beige and honey, like earth warmed by the sun.\u003c\/p\u003e\n\u003cp\u003eThe felt has taken shape by hand, with Marseille soap and warm water. Calm movement has bound the fibres together, while leaving the surface vibrant. Every fibre has been allowed to settle at its own rhythm.\u003c\/p\u003e\n\u003cp\u003eA dark lizard rests on the side of the hat. It is part of the surface, not separate from it. A moment in which movement stops and warmth stays in place.\u003c\/p\u003e\n\u003cp\u003eThe shape is clear and protective. It drapes softly, yet holds its form. This hat does not hurry – it is a reminder of rest and calm.\u003c\/p\u003e\n\u003cp\u003eLepo is suited for the sauna, the ice hole, and the warmth of a hot tub, as well as the quiet moments of winter days and forest excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 22 cm, circumference 65 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Pale natural white with warm beige and honey tones and a dark brown lizard motif\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924445802873,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Lepo.jpg?v=1774790077"},{"product_id":"surina","title":"Surina (Buzz)","description":"\u003cp\u003eThe warm brown base shade is reminiscent of the quiet ground of a forest. A natural variety lives on the surface of the wool – lighter and darker fibres, small marks and signs of life that make every surface unique.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, with Marseille soap and warm water. Calm, repeated movement has bound the fibres together and gradually shaped the form. The work has been done by listening to the wool.\u003c\/p\u003e\n\u003cp\u003eA light motif has settled onto the surface of the hat, bringing to mind industrious wasps. Small movers, in constant work and motion. The motif is not separate, but part of the felt – like a buzz caught for a moment in stillness.\u003c\/p\u003e\n\u003cp\u003eThe shape is soft and protective. It sits naturally and feels steady. Every hat is its own individual, and no two will ever be exactly alike.\u003c\/p\u003e\n\u003cp\u003eSurina accompanies you in the sauna, at the ice hole, and in the hot tub, as well as on winter days and forest excursions. It carries with it a small sense of movement and quiet energy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 19 cm, circumference 57 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Warm brown with natural white wasp motifs and variations in shade\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924466577785,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-2916.15.55.jpg?v=1774790406"},{"product_id":"usva","title":"Usva (Mist) ","description":"\u003cp\u003eShades of grey and natural white blend softly into one another, like a quiet mist over a forest. The surface of the wool shows a vibrant structure – small variations in the fibres and natural markings that make every part its own.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, in the calm movement of warm water and Marseille soap. The wool has been allowed to settle into place gradually, without haste, by listening to the material and its own rhythm.\u003c\/p\u003e\n\u003cp\u003eA light, vine-like motif runs around the hat. It is reminiscent of a frost-drawn plant or the quiet trace of a cold morning – something that does not announce itself, but stays with you.\u003c\/p\u003e\n\u003cp\u003eThe shape is soft and protective, draping naturally. Every detail has formed without precise anticipation, making this hat entirely unique.\u003c\/p\u003e\n\u003cp\u003eUsva accompanies you in the sauna, at the ice hole, and in the hot tub, as well as on winter days and forest excursions. It brings with it a sense of calm and a moment of stillness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 25 cm, circumference 57 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Shades of grey and natural white with a light vine-like motif and soft variations in tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56924482404729,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-03-2916.21.19.jpg?v=1774790671"},{"product_id":"vaara","title":"Vaara (Hill) ","description":"\u003cp\u003eThe dark brown wool, shifting towards grey, is reminiscent of the rolling ground of a forest and the quiet surface of a fell. The shade lives in the light – at times deep and shadowy, at times soft and warm. Lighter fibres and natural markings run through it, giving the surface its vitality.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, in the calm movement of warm water and Marseille soap. The wool has been allowed to take shape at its own rhythm, without haste. Every step has left its mark on the surface.\u003c\/p\u003e\n\u003cp\u003eThe shape of the hat protects the neck and ears. It descends longer at the back, like a forest slope that continues beyond the view. At the front the shape remains lighter and more open.\u003c\/p\u003e\n\u003cp\u003eThe curls of the wool, the variations in shade, and the small irregularities speak of something not made from a pattern. Every hat is its own individual.\u003c\/p\u003e\n\u003cp\u003eVaara accompanies you in the sauna, at the ice hole, and in the hot tub, as well as on winter days and forest excursions. It is a calm, protective, and unassuming companion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height at front 14 cm, height at back 22 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown shifting towards grey, with lighter fibres and natural variations in tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925145071993,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Vaara3.jpg?v=1774882754"},{"product_id":"hama","title":"Hämä (Dusk) ","description":"\u003cp\u003eThe deep grey-brown wool is reminiscent of the quiet shadows of a forest – those moments when the light does not quite reach all the way. Lighter fibres and darker areas on the surface interweave with one another, like layers of moss and earth.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, in the calm movement of warm water and Marseille soap. The wool has been allowed to take shape at its own pace, pressing and condensing without haste, until it found its final form.\u003c\/p\u003e\n\u003cp\u003eThe tall shape and softly undulating brim give the hat a protective and earthy character. The surface is not smooth, but full of life – small fibres, variations in shade, and chance, all of which make the hat unique.\u003c\/p\u003e\n\u003cp\u003eEvery hat is born only once. This cannot be repeated, nor does it need to be.\u003c\/p\u003e\n\u003cp\u003eHämä accompanies you in the sauna, at the ice hole, and in the hot tub, as well as in the quiet of winter days and the peace of forest excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height at front 23 cm, height at back 28 cm, circumference 62 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey and brown base shade with lighter natural tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925168238969,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Hama1.jpg?v=1774801494"},{"product_id":"sumu","title":"Sumu (Fog) ","description":"\u003cp\u003eThe soft, light grey and brown wool is reminiscent of a morning forest where fog rises from the ground. The shade lives with the light – at times warm and earthy, at times lightly hazy.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, in the calm rhythm of warm water and Marseille soap. The wool has been allowed to move and settle in its own way, to layer and condense without haste, until the shape has been found.\u003c\/p\u003e\n\u003cp\u003eThe shape of the hat is protective and slightly curving forward. The brim drapes softly, bringing a feeling of warmth and shelter. The natural fibres and variations in shade visible on the surface make every part of it vibrant.\u003c\/p\u003e\n\u003cp\u003eThis hat is one of a kind. Its shades and markings have formed in a moment that cannot be repeated.\u003c\/p\u003e\n\u003cp\u003eSumu accompanies you in the sauna, at the ice hole, and in the hot tub, as well as in the calm of winter days and the quiet of forest excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height at front 17 cm, height at back 26 cm, circumference 54 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Light grey and brown base shade with soft natural tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925179806073,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Sumu1.jpg?v=1774801710"},{"product_id":"marmori","title":"Marmori (Marble) ","description":"\u003cp\u003eDark grey and brown merge together like wet rock after rain. Lighter veins run freely across the surface, like traces left by time – a marble-like pattern that forms only on nature's own terms.\u003c\/p\u003e\n\u003cp\u003eThe felt has been made by hand, in warm water and the gentle movement of Marseille soap. The wool has been allowed to settle in peace, to condense and find its shape without haste. Every layer has formed through touch and time.\u003c\/p\u003e\n\u003cp\u003eThe shape of the hat rises tall and narrows towards the crown, where it turns softly to the side. The thick felt feels protective and warm, and the vibrant texture of the surface brings out the natural character of the wool. This hat is also made for long hair – there is room without any tightness.\u003c\/p\u003e\n\u003cp\u003eEvery detail is one of a kind. The variation in shade and the pattern on the surface are never repeated in quite the same way.\u003c\/p\u003e\n\u003cp\u003eMarmori accompanies you in the warmth of the sauna, at the ice hole, and in the hot tub, as well as in the quiet of winter days and the peace of forest excursions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 30 cm, circumference 55 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey and brown base shade with light marbled tones\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925190881657,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Marmori1.jpg?v=1774801935"},{"product_id":"koynnos","title":"Köynnös (Vine) ","description":"\u003cp\u003eThe pale, almost natural white wool carries soft brown tones with it. A vibrant pattern rises to the surface – like a vine finding its direction and winding quietly forward.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, in the calm movement of warm water and Marseille soap. The wool has been allowed to take shape without haste, layer by layer, until it became a dense and breathing shelter.\u003c\/p\u003e\n\u003cp\u003eThe brim of the hat curves gently, and the vine-like pattern running across the surface brings life and rhythm to it. It is not fully symmetrical – nor does it need to be. Every line is a reminder of nature's way of growing freely.\u003c\/p\u003e\n\u003cp\u003eThis hat is one of a kind. The variation in shade, the small markings, and the vibrant structure of the surface make every piece its own.\u003c\/p\u003e\n\u003cp\u003eKöynnös accompanies you in the warmth of the sauna, the clarity of the ice hole, and the calm of the hot tub. It suits winter days and forest excursions, where movement is slow and breathing is deep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 19 cm, circumference 57 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white base with brown vine-like motifs and soft variations in tone\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925206708601,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Koynnos1.jpg?v=1774802172"},{"product_id":"virta","title":"Virta (Current) ","description":"\u003cp\u003eThe pale wool is like a quiet surface on which warm tones move – cream, sand, and soft grey. Brown motifs flow across it like a current that does not stop but continues along its own path.\u003c\/p\u003e\n\u003cp\u003eThe felt has been made by hand, in warm water and the calm movement of Marseille soap. The wool has been allowed to take shape at its own pace, layer by layer, until it became dense and breathing.\u003c\/p\u003e\n\u003cp\u003eThe tall shape of the hat rises upward and curves softly forward. The motifs running across the surface bring it a living sense of movement – as if something were constantly moving forward, quietly but surely.\u003c\/p\u003e\n\u003cp\u003eEvery hat is unique. The variations in shade and the flow of the motifs are never repeated, but always born anew.\u003c\/p\u003e\n\u003cp\u003eVirta accompanies you in the warmth of the sauna, the clarity of the ice hole, and the calm of the hot tub. It suits winter days and forest excursions, where everything is allowed to move at its own pace.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 23 cm, circumference 63 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white base shade with soft beige and grey tones and brown flowing motifs\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925231382905,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Virta1.jpg?v=1774802511"},{"product_id":"yo","title":"Yö (Night) ","description":"\u003cp\u003eThe pale wool in this hat is like a quiet forest at night. Soft natural white and warm beige tones move across its surface, and a dark motif stands out calmly – like a shadow that pauses for a moment and stays.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, with warm water and Marseille soap. Calm movement has bound the fibres together without haste, by listening to the wool and following its own direction.\u003c\/p\u003e\n\u003cp\u003eThe tall, curving shape ends in a softly draping tip. It brings the hat a sense of life and lightness, like a small touch of wind. The dark detail gives it its own character – quiet but recognisable.\u003c\/p\u003e\n\u003cp\u003eEvery hat is one of a kind. The variation in shade and the vibrant structure of the surface make each one its own, shaped by a moment.\u003c\/p\u003e\n\u003cp\u003eYö accompanies you in the warmth of the sauna, the clarity of the ice hole, and the quiet of winter days. It suits a small traveller whose world is still full of stories.\u003c\/p\u003e\n\u003cp\u003eMeasurements: Height 29 cm, height at back 35 cm, circumference 43 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Natural white base shade with soft beige tones and a dark, shadow-like motif\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925244981625,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Yo1.jpg?v=1774802814"},{"product_id":"perho","title":"Perho (Butterfly) ","description":"\u003cp\u003eThe dark brown wool carries the depth of a forest with it. Lighter flecks and soft motifs live on its surface, like patches of light among moss. Individual pale forms emerge quietly, like a moment that only briefly visits and then is gone.\u003c\/p\u003e\n\u003cp\u003eThe felt has been born by hand, in the calm rhythm of warm water and Marseille soap. The wool has been allowed to move at its own pace, to take shape without force – and that is precisely why the result is vibrant and unique.\u003c\/p\u003e\n\u003cp\u003eThe tall shape of the hat narrows upward and ends in a softly curving tip. It brings a sense of lightness and movement, like something that never quite stops. The natural shades and the wool's own markings visible on the surface make every part its own.\u003c\/p\u003e\n\u003cp\u003eEvery hat is unique. The variations in shade and the small details form in a moment and cannot be repeated.\u003c\/p\u003e\n\u003cp\u003ePerho accompanies you in the warmth of the sauna, the clarity of the ice hole, and the quiet of winter days. It suits those moments where movement and stillness meet – forest excursions and the small pauses of everyday life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height 29 cm, circumference 55 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark brown base shade with lighter natural white and beige tones and soft organic motifs\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925259399545,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/2026-05-1013.59.34.jpg?v=1778410817"},{"product_id":"tammi","title":"Tammi (Oak) ","description":"\u003cp\u003eThe dark grey wool is deep and calm, like the shadow of an ancient forest. Lighter and darker tones on its surface blend into one another, forming a vibrant yet balanced whole. A pale motif emerges quietly – like a mark that does not seek attention, but stays with you.\u003c\/p\u003e\n\u003cp\u003eThe felt has taken shape by hand, in the gentle rhythm of warm water and Marseille soap. The wool has been allowed to settle, condense, and strengthen in its own way, without haste. Every movement has left its trace, felt in the finished form.\u003c\/p\u003e\n\u003cp\u003eThe tall, slightly backward-curving shape gives the hat structure and steadiness. The softly draping tip balances the whole, lending it a natural sense of movement. The surface is vibrant – full of the wool's own fibres, small variations, and quiet details.\u003c\/p\u003e\n\u003cp\u003eEvery hat is unique. The depth of the shades, the placement of the motifs, and the small differences in shape form in a moment that cannot be repeated.\u003c\/p\u003e\n\u003cp\u003eTammi accompanies you in the warmth of the sauna, the clarity of the ice hole, and the quiet breathing of winter days. It is made for use – to endure, to adapt, and to be part of everyday life and nature.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMeasurements\u003c\/strong\u003e: Height at front 37 cm, height at back 44 cm, circumference 58 cm\u003c\/p\u003e\n\u003cp\u003e⸻\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e: 100% organic raw Finnish Landrace wool\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour\u003c\/strong\u003e: Dark grey base shade with natural light grey and near-black tones and a soft pale motif\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduction\u003c\/strong\u003e: Hand-felted with Marseille soap in Salo, Southwest Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeature\u003c\/strong\u003e: The wool naturally contains some lanolin, which helps repel moisture and keeps the felt soft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare\u003c\/strong\u003e: Air out after use. Light hand-cleaning if needed. Do not machine wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLifecycle\u003c\/strong\u003e: Fully natural and biodegradable material – when the time comes, the hat can be composted.\u003c\/p\u003e","brand":"WilliWilla","offers":[{"title":"Default Title","offer_id":56925271916921,"sku":null,"price":49.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/4044\/0441\/files\/Tammi1.jpg?v=1774803286"},{"product_id":"kapy","title":"Käpy (Pinecone) ","description":"\u003cp\u003eThe pale, natural shade moves softly between cream and the wool's own vibrant surface. Small, authentic traces are present – the fibres' own rhythm, which makes the surface lively and calm.\u003c\/p\u003e\n\u003cp\u003eThe hat has been felted by hand with warm water and Marseille soap. The movement has been slow and attentive. The wool has been allowed to settle into its own shape, without haste or force.\u003c\/p\u003e\n\u003cp\u003eThe shape is clear, yet playful. The long tip curves gently, bringing a small glimmer of joy to an otherwise understated whole. The brim is soft and lively, not perfectly straight – as nothing in nature is.\u003c\/p\u003e\n\u003cp\u003eEvery fibre has settled into place in its own way. This hat cannot be repeated. It has been born from this exact wool, in this exact moment.\u003c\/p\u003e\n\u003cp\u003eIt suits quiet saunas, the edge of the ice hole, the warmth of a hot tub, or a forest path. 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